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All the staples you know and love — cereal, snacks, sauces, bread, household — in cleaner, healthier, more ethical versions. No compromise on convenience.
Tesco is convenient. Waitrose is aspirational. But neither is the healthy everyday default we all deserve. That's the gap wholesome. was built to fill.
We read every label so you don't have to. Each product passes a strict three-stage vetting process — no shortcuts, no greenwashing.
Healthy shouldn't be a luxury. We work directly with independent producers to keep prices fair for everyone.
We reject anything that doesn't meet our criteria — full stop.
"I've been wanting something exactly like this for years. Tesco just doesn't cut it and Waitrose is too expensive. wholesome. is the middle ground I've been waiting for."
"The bundle idea is genius. I don't have time to research every product — just give me a curated healthy weekly shop and I'm done. Can't wait for this to launch."
"The low calorie bread options and the recipe section are exactly what I needed. Everything in one place, no compromise."
Can't find what you need? get in touch.
Join the waitlist and get early access, a 15% launch discount, and a free snack sample with your first order.
80+ carefully vetted products from real brands — high protein, low calorie, high fibre, low carb, and keto options.
25 products covering breakfast, bread, sauces, snacks & household.
Clinically studied, real brands. No proprietary blends or under-dosed formulas — just what actually works.
Every supplement we stock uses third-party tested ingredients, publishes the dose on the label, and uses bioavailable forms. No underdosed fairy dust.
Ten nutritionist-designed recipes using products from our shop. Every recipe includes full macro counts, ingredient weights, and a total cost per serving.
Every recipe is built around products available in our shop. Click any recipe to see the full breakdown — macros, weights, step-by-step instructions, and how much it costs per serving using wholesome. products.
Healthy, ethical, sustainably packaged products? We'd love to hear from you.
or email us directly at support@thewholesome.co.uk
Get early access + 15% launch discount + free snack sample.
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We're looking for independent producers who share our values.
What we look for: clean ingredient lists, ethical sourcing, sustainable packaging, everyday staple products.
Apply: email suppliers@thewholesome.co.uk with your product details. We respond within 10 working days.