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All the staples you know and love — cereal, snacks, sauces, bread, household — in cleaner, healthier, more ethical versions.
Tesco is convenient. Waitrose is aspirational. But neither is the healthy everyday default we all deserve. That's the gap wholesome. was built to fill.
We read every label so you don't have to. Each product passes a strict three-stage vetting process — no shortcuts, no greenwashing.
Healthy shouldn't be a luxury. We work directly with independent producers to keep prices fair for everyone.
We reject anything that doesn't meet our criteria — full stop.
"I've been wanting something exactly like this for years. Tesco just doesn't cut it and Waitrose is too expensive. wholesome. is the middle ground I've been waiting for."
"The bundle idea is genius. I don't have time to research every product — just give me a curated healthy weekly shop and I'm done. Can't wait for this to launch."
"Finally someone building a supermarket that actually cares. The low calorie bread options and clean sauces alone make this worth it."
Can't find what you need? get in touch.
Join the waitlist and get early access, a 15% launch discount, and a free snack sample.
80+ carefully vetted products from real brands — high protein, low calorie, high fibre, low carb, and keto options.
25 products covering breakfast, bread, sauces, snacks & household.
Clinically studied, real brands. No proprietary blends or under-dosed formulas — just what actually works.
Every supplement we stock uses third-party tested ingredients, publishes the dose on the label, and uses bioavailable forms. No underdosed fairy dust.
Healthy, ethical, sustainably packaged products? We'd love to hear from you.
When you join our waitlist we collect your name and email only. We use Klaviyo for email marketing and Google Analytics for anonymised site analytics. We never sell your data. Email privacy@wholesome.co.uk to exercise your UK GDPR rights.
This website is operated by wholesome. Ltd. By using this site you agree to these terms. Joining the waitlist does not constitute a purchase. All content is property of wholesome. Ltd. Governed by English law.
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We're looking for independent producers who share our values.
What we look for: clean ingredient lists, ethical sourcing, sustainable packaging, everyday staple products.
Apply: email suppliers@wholesome.co.uk with your product details. We respond within 10 working days.